So it has come to my attention that a lot of people mix these two business functions up. You’ll be surprised to know that it’s not only the small businesses and start ups that mix it up, it’s also the large corporations with giant teams that still do not know the difference. So I scoured the net, read about 15 blogs and sites about this topic until I found one that encompassed everything I need potential and current clients to know before I spend more time on their projects.
Marketing and sales are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized.
|Definition||Marketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers.||A sale a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. 2) An agreement between a buyer and seller on the price of a security.|
|Approach||Broader range of activities to sell product/service, client relationship etc.; determine future needs and has a strategy in place to meet those needs for the long term relationship.||Make customer demand match the products the company currently offers.|
|Focus||Overall picture to promote, distribute, price products/services; fulfill customer’s wants and needs through products and/or services the company can offer.||Fulfill sales volume objectives|
|Process||Analysis of market, distribution channels, competitive products and services; Pricing strategies; Sales tracking and market share analysis; Budget||Usually one to one|
|Scope||Market research; Advertising; Sales; Public relations; Customer service and satisfaction .||Once a product has been created for a customer need, persuade the customer to purchase the product to fulfill her needs|
|Horizon||Longer term||Short term|
|Priority||Marketing shows how to reach to the Customers and build long lasting relationship||Selling is the ultimate result of marketing.|
|Identity||Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment.||Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction. There’s no premise of brand identity, longevity or continuity. It’s simply the ability to meet a need at the right time.|
- with thanks to Diffen